Building Brands For Good 🌱
Let’s build Your brand
$30,000 Donated To Local Charity
🌱
$30,000 Donated To Local Charity 🌱
About
Builder of brands people believe in.
Hamish Smith is a recognised expert in brand strategy and media, with over 15 years of experience across agencies, media owners, and ambitious growth brands across Australasia.
As the former Chief Marketing Officer at LUMO Digital Outdoor, he helped lead the company through rapid expansion, earning recognition as one of Campaign Asia's CMOs to Watch and winning at the TVNZ-NZ Marketing Awards.
He’s advised startups, broadcasters, corporates, and social enterprises, bringing a rare mix of creative thinking and commercial acumen. His strength lies in making brand strategy clear, actionable, and effective across teams—from founders and marketers to CFOs and boards.
Today, Hamish partners with businesses ready to define who they are, where they’re going, and how to grow with intention. His work combines strategic clarity with media smarts to deliver brand systems that actually work.
Our Services
Brand Strategy
Brand strategy sprint to get clear on who you are, who you're for, and how you show up.
Perfect for founders and marketers starting fresh or repositioning an existing brand.
What you get:
Brand purpose, vision, values
Ideal customer profiles and audience insights
Competitive landscape and brand positioning
Core brand messaging and tagline options
Brand Identity
Brand identity built to scale, so your brand looks as good as it sounds.
Ideal for startups, scale-ups or rebrands that need a clean, consistent identity system.
What you get:
Logo suite and visual identity system
Colour palette, typography, image style
Basic brand guidelines (PDF)
Social post and doc templates (editable)
Brand Messaging
Messaging and copy that sounds like you, only sharper.
Designed to bring clarity to your pitch, voice, and digital presence.
What you get:
Messaging framework and tone of voice guide
Homepage or pitch deck copy
Elevator pitch, tagline, and intro lines
LinkedIn bios or team intros
Content Strategy
Strategic content pillars to help you build authority and stay consistent.
For founders and marketers ready to publish with purpose.
What you get:
Defined content pillars and talking points
12-month content calendar starter
Thought leadership post ideas
Social media template prompts
Media Strategy
Build a media mix that balances brand-building with performance.
Great for brands with budget—but no media strategy—and want to grow long-term.
What you get:
Media channel strategy (OOH, radio, digital)
Paid/owned/earned media audit
Budget allocation by channel
Brand campaign framework and metrics
Brand Support
Fractional brand support for when you need a second brain.
Keep your brand sharp with flexible monthly guidance and hands-on help.
What you get:
Monthly 1:1 brand and strategy sessions
Support for internal comms or team alignment
Optional ghostwriting or content reviews
Featured 📣
Testimonials 🌟
Our purpose 💛
We believe media is more than just ads.
It’s a powerful tool for shaping culture, building community, and doing real good.
That’s why giving back isn’t just a nice-to-have for us, it’s baked into the way we do business.
We donate a portion of revenue to local charities doing important work across Australasia.
Building Brands For Good.
Get in Touch 💬
Let's grow your brand together
Ready to take control of your media?
Whether you’re curious about how PrettyGood works, want a demo, or just need help figuring out your next media move - we’re here for it.
Drop us a line and we’ll get back to you fast (like, human-speed fast).